CRACKER BARREL | Roadside Wellness
Stunt
These days "wellness" is basically synonymous with elitism. But all wellness really means is doing things that make you feel good.
Posters will be placed around LA wellness locations like Erewhon, Alo, and Moon Juice.
OOH
When you arrive at the CB Wellness Center, the waiting area looks like any other spa.
But once you head back for your reservation, you're met with a regular ole Cracker Barrel.
STUNT
PRODUCTS
Sold in the CB Wellness Center and all Cracker Barrel Country Stores following the stunt.
AD BUYS
Created with | Emery Schindler (CW), Ed Keithly (ST), Derek Martin (ST)