
VELVEETA | Fondue What You Want
Stunt, Product Innovation
Performative adulthood: (n.) the urge to prove you’re an adult, even though you are in fact an adult. (ie charcuterie boards, “Architectural Digest” as decor, and plant parenthood) Velveeta has just what you need to melt away all of that false sense of obligation.

LAUNCH
Velveeta will send PR boxes to people with 10,000 Linkedin connections.

“CASE STUDY”
